If you've ever wondered why one perfume lasts all day while another fades by lunch, the answer usually comes down to one thing: concentration. It's one of the most misunderstood parts of buying fragrance — and once you understand it, you'll shop far more confidently.
Here's a clear, no-jargon guide, along with how it applies to your Scentitude bottle.
What "concentration" actually means
Every perfume is a blend of aromatic oils dissolved in alcohol. The percentage of those oils is the concentration. The higher it is, the richer the scent and the longer it tends to last on skin. This is where the familiar terms come in — Eau de Cologne, Eau de Toilette, Eau de Parfum and Parfum — listed here from lightest to strongest.
Eau de Toilette (EDT)
A lighter concentration that feels fresh and airy. EDTs are easy to wear, great for daytime and warmer weather, and tend to sit closer to the skin. The trade-off is that they usually need a re-application through the day.
Eau de Parfum (EDP)
A higher concentration of aromatic oils, which means a richer scent and noticeably better longevity. EDPs project well and typically carry from day into evening on a single application, which is why they're the most popular choice for a signature fragrance. Scentitude perfumes are built to deliver this kind of depth and lasting presence — from the oud richness of Red Gold to the fresh character of Greek God.
Why bottle size matters too
Concentration decides how a perfume wears; size decides how you buy it. That's exactly why Scentitude offers more than one option. The 100ml bottle is the everyday choice for a scent you already love and reach for daily — the best value per ml. The 30ml is easier to carry, ideal for travel or keeping one in your bag, and a lower-commitment way to own a full fragrance. And the Discovery Pack (4 × 10ml) is the smartest starting point of all — it lets you live with several scents for a few days each before committing to a big bottle.
How to make any concentration last longer
A few simple habits help any fragrance perform its best. Apply to pulse points — wrists, neck, behind the ears — where warmth lifts the scent. Moisturise first, because fragrance clings longer to hydrated skin. And avoid rubbing your wrists together, which can crush the top notes.
The takeaway
You don't need to memorise chemistry to choose well. Just remember: higher concentration means a richer, longer-lasting scent, and the right bottle size depends on how ready you are to commit. If you're still exploring, start with the Discovery Pack — then bring home the 100ml of the one you can't stop reaching for.